| Friday, November 2nd, 2007 *
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| 07:00 pm |
Welcome-Reception at the "Frueh" (buy your own food and drink)
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|
| Saturday, November 3rd, 2007
|
| 08:00 am |
Registration
|
| 09:00 am |
Welcome to Cologne 2007
|
| 09:05 am |
Keynote Address
Asa Dotzler- Firefox
+ panel discussion
... Michael Lehman
... Marck Pearlstone
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| 09:30 am |
Panel #1: Is it time for a revolution in marketing?
... Dave Collins (SharewarePromotions) - Moderator
... Adriana Iordan (Avangate BV) - Web Marketing Manager
... Daryosch Homa (asknet AG) - Senior Account Manager Int'l Sales
|
| 10:30 am |
William Rayer (Ubercode Software) - Starting an ISV
The experience of starting and running your own micro ISV (uISV). Also I discuss do's and don'ts of ISV startup, and the many potential traps, most of which I've experienced first hand!
|
| 11:00 am |
-- Break -- |
| 11:30 am |
Dave Collins (SharewarePromotions) with Thomas Wetzel - Google AdWords ... The Next Level!
Taking your AdWords account to the next level.
Stop wasting money.
Stop throwing money away.
Improve your ROI.
|
| 12:30 pm |
-- Lunch -- |
| 01:30 pm |
Rüdiger Kügler (WIBU-SYSTEMS) - Earn more money with new license models
- Which license (sales) models are used in other branches?
- Which license models can be found if we take a look at these branches?
- How to realize these license models in Software?
- Some examples, how Software vendors are currently using such models sucessfully
- Some more license types such as: * Cold/Hot Standby licenses * Overflow licenses * ...
|
| 02:30 pm |
Panel #2: DRM and software licencing models
Copy Protection for software. Does Shareware need copy protection, how to realize a good copy protection, Try before you Buy versions, Limited version with compiler switches ...
... Rüdiger Kügler (WIBU Systems)
... Anna-Jayne Metcalfe (Riverblade Ltd)
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| 03:30 pm |
-- Break -- |
| 04:00 pm |
Andy Brice (Oryx Digital) - Increasing conversions through better usability
In an age of try-before-you-buy, wide choice and diverse customers (not all of whom are techies) it is imperative that your software is easy-to-use if you want to convert downloads to sales. This talk will discuss ways in which you can improve the ease of use of your product
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| 05:00 pm |
Marius Florian Mailat - SEO optimization and online promotion
The quest for inexpensive and effective ways to drive more web traffic is never-ending for small to mid-sized e-commerce sites that lack the advertising budget to pay for massive pay-per-click and broadcast media campaigns.
Generic or "organic" search engine placement, long the customary supplier of new visitors for these types of web sites, is becoming more difficult to achieve as competition for the coveted "Top 10" search engine ranking heats up.
New strategies for marketers have been developing over time, and two of the top-rated contenders are now Search Engine Optimization (SEO) "safe" postings to search engines, web directories, and submission of SEO-based articles to the top article repositories.
These methods combined with some essential SEO steps can bring an important increase in visitors and sales.
|
| 05:45 pm |
Session ends
|
| 07:30 pm |
Event
|
|
| Sunday, November 4th, 2007
|
| 09:00 am |
Bob Walsh - (47Hats) Getting Things Done in your microISV
One of the hardest challenges of starting and running a microISV is managing yourself to get things done.
In this talk, I'll be exploring the concepts and techniques for applying David Allen's Getting Things Done methodology to running and improving your microISV, offering several tips and techniques for dealing with the information overload all microISVs face, and suggest some of the ways you can get more value and results from your microISV efforts.
|
| 10:00 am |
Michael Lehman- Independent Innovation
People all over the world are starting companies to distribute digital intellectual property. MicroISVs are on the forefront of this new wave. Michael Lehman from Microsoft shares his thoughts, and asks your opinions, about how MicroISVs both lead and learn from this latest megatrend.
|
| 11:00 am |
-- Break -- |
| 11:30 am |
Panel #3: ISV business - how to make it effective
... Dave Collins (SharewarePromotions) - Moderator
... Laurentiu Ghenciu (Avangate BV) – Sales Manager
... Bob Walsh (47Hats)
... Mike Culver (Amazon)
... Adrian Grigore (Lobstersoft)
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| 12:30 pm |
-- Lunch -- |
| 01:30 pm |
Mike Culver (Amazon) - Life in a Post Web 2.0 World
There will be two focuses to this presentation. The first is a look at what Amazon is up to in the Web Services space (hint: if you think "books" you are in for a huge surprise!). Second is a look at where the software and computing industry is headed, and some thoughts about the market opportunity for your community.
|
| 02:30 pm |
Panel #4: The role of the Internet in being a successful ISV
... Mike Culver (Amazon) - Moderator
... Cristian Badea (Avangate BV) - Chief Information Officer
... Bob Walsh (47Hats)
... Peter Van Hove (Smart Projects)
... Sandra Erb (Lobstersoft)
... Anna-Jayne Metcalfe (Riverblade Ltd)
... Tetyana Franke (share-it! - Digital River)
|
| 03:30 pm |
-- Break -- |
| 04:00 pm |
Bob Walsh (47Hats) - Blogging for microISVs: what's the payoff?
Blogging and social networks are powerful ways of connecting to prospective customers. But like most things, there's a few right ways and a lot of wrong ways for a microISV to blog.
In this talk, I'll be covering why you need to blog, how to define a blog that works for you, and some of the pitfalls and traps to avoid. We'll also take a look at social networks and what you need to know about them.
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| 05:00 pm |
Dave Collins (SharewarePromotions) - Web design mistakes
Some examples of what not to do with your 'shop front'. If there is enough time at the end, the brave can submit their own web sites for scrutiny!
|
| 05:30 pm |
Wrap Up
|
| 07:00 pm |
Epsilon Award Presentation - Glamour at the ESWC!
In the name of the Chief Mayor of Cologne, Fritz Schramma, Mr. Herbert Gey, Head of the Economical council comittee of the city of Cologne, will present the Epsilon Award to the winner at the Marriot hotel.
Message from the Mayor
Epsilon-Award© for exemplary independent software development.
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| 08:00 pm |
Carnival time
Appropiate to the time of the year, this marks the beginning of the traditional carnival season in Cologne. A programme of carnival happenings will bring the spirit and laughter of "koelsche" culture to the European Software Conference. Starring will be the 2007 European Carnival Prince and Princess of the year.
"Kumm loos ma fiere!" (local Cologne dialect: meaning: "Hey, let's celebrate!")
Sponsored by Digital River.
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Please note: Schedule
may be subject to change without further notice.
